City of London
The City of London run an annual campaign at Christmas encouraging people to drink responsibly in the City of London. I devised the simple, catchy campaign title – Eat, Pace, Plan. Do these three wise things and you’re more likely to enjoy your night out. The optical illusion baubles were intended to be an eye-catching element in static artwork but also to capture that feeling of not being able to see straight at the end of the night. Because of the scale of licensed premises in the City, the client wanted a campaign that was entirely shareable on social media instead of trying to reach every venue with posters and beermats. A set of guidelines was produced so that partner organisations such as the NHS and the Metropolitan Police could implement their own artwork.
- Creative direction, design, copywriting
- December 2017